Concept Lab
Concept Lab
Conceptual journeys through identity, packaging and campaign design
Made by Isla
Made by Isla
Made by Isla’s brand identity reflects authenticity and craftsmanship through a handwritten typeface that mirrors the organic shapes of her ceramics. Whereas, the earthy and warm tones evoke the richness of Isla’s values. Overall, this creates a welcoming and personal connection that reflects the love and care put into each handcrafted piece.
Jaipur
Where we come from often says a lot about who we are as people. For this project, I created a logo and identity for Jaipur, my hometown, to celebrate its rich culture, heritage, and vibrant spirit. Drawing inspiration from the city’s iconic pink architecture, floral motifs, and bold flavours, the design blends traditional influences with a modern touch. The warm colour palette and hand-painted typography reflect the authenticity and warmth of Jaipur’s essence.
Bramble
Bramble is built on the belief that comfort is an essential part of life’s everyday rituals. Designed for young women, the brand brings softness and warmth to routines, making the bed more than a place to rest — it’s the coziest corner of the home.
For the logo, I chose a soft sans-serif font to reflect the brand’s cozy essence, paired with a dreamy, inviting colour palette. With the tagline “cozy starts here,” Bramble romanticises self-care with premium bedding that feels like sleeping on a cloud.
Paros
Paros’ brand identity reflects its heritage and commitment to quality with a bold logo and warm, earthy tones inspired by the Mediterranean. Hand-drawn olive illustrations add a personal touch, while thoughtful copy conveys its mission to share the authentic taste of Greece with the world.
Club Sushi
A chic and inviting sushi bar, Club Sushi’s bold and playful brand identity features a slanted ‘S’ logo inspired by a sushi mat and vibrant illustrations. The minimal yet elegant menu design adds a sophisticated touch, maintaining consistency across the brand.
Tiny Tikes
Tiny Tikes’ brand identity captures the energy and innocence of childhood with a playful, hand-drawn font and a bird silhouette symbolising freedom and dreams. The vibrant, organic colour palette and illustrations reflect the brand’s commitment to sustainable, comfortable clothing that celebrates individuality and safety for children.
Tiny Tikes
Tiny Tikes’ brand identity captures the energy and innocence of childhood with a playful, hand-drawn font and a bird silhouette symbolising freedom and dreams. The vibrant, organic colour palette and illustrations reflect the brand’s commitment to sustainable, comfortable clothing that celebrates individuality and safety for children.
Bramble
Bramble is built on the belief that comfort is an essential part of life’s everyday rituals. Designed for young women, the brand brings softness and warmth to routines, making the bed more than a place to rest — it’s the coziest corner of the home.
For the logo, I chose a soft sans-serif font to reflect the brand’s cozy essence, paired with a dreamy, inviting colour palette. With the tagline “cozy starts here,” Bramble romanticises self-care with premium bedding that feels like sleeping on a cloud.
Jaipur
Where we come from often says a lot about who we are as people. For this project, I created a logo and identity for Jaipur, my hometown, to celebrate its rich culture, heritage, and vibrant spirit. Drawing inspiration from the city’s iconic pink architecture, floral motifs, and bold flavours, the design blends traditional influences with a modern touch. The warm colour palette and hand-painted typography reflect the authenticity and warmth of Jaipur’s essence.
Self-Love Club
Self-Love Club is a self-initiated project that aims to spread the message of self-love and self-acceptance. It is a celebration of the idea that we are all unique and valuable individuals, and we should love ourselves for who we are.
Self-Love Club
Self-Love Club is a self-initiated project that aims to spread the message of self-love and self-acceptance. It is a celebration of the idea that we are all unique and valuable individuals, and we should love ourselves for who we are.
Club Sushi
A chic and inviting sushi bar, Club Sushi’s bold and playful brand identity features a slanted ‘S’ logo inspired by a sushi mat and vibrant illustrations. The minimal yet elegant menu design adds a sophisticated touch, maintaining consistency across the brand.
Willow & Blossom
Willow & Blossom’s brand identity captures romance and elegance with a minimalistic logo featuring a graceful willow flower illustration. Soft greens and pinks evoke the freshness of delicate blooms, while a refined typeface and luxurious aesthetic reflect the shop’s commitment to exceptional quality and unforgettable wedding arrangements.
Willow & Blossom
Willow & Blossom’s brand identity captures romance and elegance with a minimalistic logo featuring a graceful willow flower illustration. Soft greens and pinks evoke the freshness of delicate blooms, while a refined typeface and luxurious aesthetic reflect the shop’s commitment to exceptional quality and unforgettable wedding arrangements.
Paros
Paros’ brand identity reflects its heritage and commitment to quality with a bold logo and warm, earthy tones inspired by the Mediterranean. Hand-drawn olive illustrations add a personal touch, while thoughtful copy conveys its mission to share the authentic taste of Greece with the world.
Shutter and Paws
Shutter and Paws’ brand identity blends playfulness with professionalism. With a sleek logo and vibrant colours, it captures the joy pets bring. A flash-inspired element adds a magical touch, reflecting the excitement of creating cherished memories through photography.
Shutter and Paws
Shutter and Paws’ brand identity blends playfulness with professionalism. With a sleek logo and vibrant colours, it captures the joy pets bring. A flash-inspired element adds a magical touch, reflecting the excitement of creating cherished memories through photography.