Concept Lab
Concept Lab
Journey of brand concepts through identity, creative packaging and campaign design
Made by Isla – Brand Identity and Packaging Design
The brand identity for Made by Isla is built on pillars of authenticity and craftsmanship. Through a handwritten typeface and earthy tones, this branding concept mirrors the organic and personal values of the brand, creating a connection with each handcrafted piece.
Jaipur – Brand Identity Design
The identity of Jaipur draws from the city’s rich heritage and culture, blending traditional influences with modern design elements. The brand elements here aim to reflects the vibrant spirit and warmth of the city, translating its essence into a contemporary visual language.
Bramble – Brand Identity and Campaign Design
Bramble’s branding concept is all about comfort and softness, turning the bed into a sanctuary for self-care. This brand identity is thoughtfully designed to evoke warmth and tranquility, inviting customers into a world where relaxation is at the core of every product.
Paros – Brand Identity and Packaging Design
Rooted in Mediterranean heritage, Paros’ brand story represents the product’s quality and tradition. The brand elements, bold logos and hand-drawn illustrations, make references to the Greek way of life, while offering a modern interpretation of timeless values.
Club Sushi – Brand Identity Design
Club Sushi is a fusion of dining elegance and playfulness, bringing together chic design with vibrant elements. This concept aims to capture the energy found in a sophisticated yet inviting sushi bar, seamlessly blending modernity with fun.
Tiny Tikes – Brand Identity and Packaging Design
For Tiny Tikes, the branding concept revolves around innocence and energy, using playful fonts and an organic colour palette. This brand identity emphasises safety, comfort, and sustainability, with a visual language that appeals to both children and parents.
Tiny Tikes – Brand Identity and Packaging Design
Tiny Tikes’ brand identity captures the energy and innocence of childhood with a playful, hand-drawn font and a bird silhouette symbolising freedom and dreams. The vibrant, organic colour palette and illustrations reflect the brand’s commitment to sustainable, comfortable clothing that celebrates individuality and safety for children.
Bramble – Brand Identity and Campaign Design
Bramble is built on the belief that comfort is an essential part of life’s everyday rituals. Designed for young women, the brand brings softness and warmth to routines, making the bed more than a place to rest — it’s the coziest corner of the home.
For the logo, I chose a soft sans-serif font to reflect the brand’s cozy essence, paired with a dreamy, inviting colour palette. With the tagline “cozy starts here,” Bramble romanticises self-care with premium bedding that feels like sleeping on a cloud.
Jaipur – Brand Identity Design
Where we come from often says a lot about who we are as people. For this project, I created a logo and identity for Jaipur, my hometown, to celebrate its rich culture, heritage, and vibrant spirit. Drawing inspiration from the city’s iconic pink architecture, floral motifs, and bold flavours, the design blends traditional influences with a modern touch. The warm colour palette and hand-painted typography reflect the authenticity and warmth of Jaipur’s essence.
Self-Love Club – Brand Identity and Campaign Design
A project that celebrates self-love and acceptance, the branding concept for Self-Love Club encourages individuals to embrace their uniqueness. The design reflects a positive, empowering message through vibrant, welcoming visuals that inspire confidence and self-appreciation.
Self-Love Club – Brand Identity and Campaign Design
Self-Love Club is a self-initiated project that aims to spread the message of self-love and self-acceptance. It is a celebration of the idea that we are all unique and valuable individuals, and we should love ourselves for who we are.
Club Sushi – Brand Identity Design
A chic and inviting sushi bar, Club Sushi’s bold and playful brand identity features a slanted ‘S’ logo inspired by a sushi mat and vibrant illustrations. The minimal yet elegant menu design adds a sophisticated touch, maintaining consistency across the brand.
Willow & Blossom – Brand Identity Design
Willow & Blossom’s brand concept is inspired by romance and elegance. The minimalist logo and delicate colour palette aim to represent timeless beauty, positioning the brand as a leader in luxurious wedding arrangements that are crafted with care and precision.
Willow & Blossom – Brand Identity Design
Willow & Blossom’s brand identity captures romance and elegance with a minimalistic logo featuring a graceful willow flower illustration. Soft greens and pinks evoke the freshness of delicate blooms, while a refined typeface and luxurious aesthetic reflect the shop’s commitment to exceptional quality and unforgettable wedding arrangements.
Paros – Brand Identity and Packaging Design
Paros’ brand identity reflects its heritage and commitment to quality with a bold logo and warm, earthy tones inspired by the Mediterranean. Hand-drawn olive illustrations add a personal touch, while thoughtful copy conveys its mission to share the authentic taste of Greece with the world.
Shutter and Paws – Brand Identity and Campaign Design
Shutter and Paws’ brand identity blends playfulness with professionalism. With a sleek logo and vibrant colours, it captures the joy pets bring. A flash-inspired element adds a magical touch, reflecting the excitement of creating cherished memories through photography.
Shutter and Paws – Brand Identity and Campaign Design
Shutter and Paws captures the true joy of pets through its branding. Blending the playfulness of animals with the high quality processes that the photography studio provides, this branding is meant to appeal to pet owners of all ages. The brand elements combine vibrant colours and patterns with a clear typeface, resonating with the target audience.