Client Projects
Client Projects
From Brand Elements to Mastery: Creating a Cohesive Brand Story
Ratan Jaipur – Packaging Design
Ratan Jaipur – Packaging Design
Founded in 1983, Ratan Jaipur blends traditional block-printing techniques with contemporary aesthetics. For this heritage branding project, I reimagined their assets to reflect their legacy through a modern lens. As a key brand element, I made hand-drawn illustrations of their artisans performing the intricate craft of block-printing — which became centrepieces of their cultural storytelling and brand story, featured across labels and brand skin. This design approach aims to honour their timeless craftsmanship in a modern world.
Studio Nêna – Brand Identity and Packaging Design
Studio Nêna is an artisanal bakery in Mexico City, founded by a mother-daughter duo eager to represent their family’s history and heritage. For this family-driven branding project, I worked with Fatima (the daughter), to translate their values into distinctive brand elements. For their logo, I intertwined the initials of the brand, capturing their connection to nature, and used curvature inspired by a core ingredient, Papantla Vanilla buds.
For packaging, I created intricate illustrations of Jacaranda trees and flowers, complemented by deep blues and earthy tones. This authentic storytelling aims to give a visual identity to their cultural roots, love for quality ingredients and Mexican heritage.
Nomi – Brand Identity and Packaging Design
Nomi is a premium showerhead company, focused on enhancing skin and hair health by filtering out harmful contaminants. For their premium brand identity, I designed a logo combining soft, rounded typography with a logo-mark inspired by water droplets and wavy lines.
The soothing colour palette and elegant showerhead packaging design emphasise effortless wellness and luxury. This modern brand story communicates Nomi’s commitment to improving everyday rituals with style and purpose.
Studio Nêna – Brand Identity and Packaging Design
Studio Nêna embodies the heart of Fatima Gutierrez and her mother’s passion for baking, rooted in their Mexican heritage and the bond of family. Inspired by their love for quality ingredients like Papantla vanilla and Oaxacan cacao, I designed a logo that evokes the beauty of vanilla buds. The intertwined letters symbolise their connection to nature and tradition. The packaging incorporates illustrations of flowers and Jacaranda trees and uses deep blues and earthy browns to reflect the brand’s rich cultural story and commitment to authenticity.
Camberwell Festival – Poster Design
The Camberwell Feel Good Festival celebrates African heritage through food, music, dance, and crafts. For the 2024 edition of this event, I partnered with them to create a brand story and brand elements for the event. I created the primary festival map used by visitors, taking inspiration from the community’s diverse patterns and colours. I used bold visuals to make festivities stand out and create an engaging experience for attendees of all ages.
Camberwell Festival – Poster Design
I had the opportunity to design a map for Camberwell’s Feel Good Festival 2024, an event celebrating African heritage through food, music, dance, and crafts, with activities for all ages. Collaborating with Jasia Warren on this vibrant project was especially meaningful, marking one of my first client projects since graduating.
Ashley Court – Rebranding and Packaging Design
Ashley Court is a historic regency house in the Exe Valley. Seeking a refreshed look that preseved its rustic charm, they partnered with Siyart. For this venue branding project, I created a custom typeface that blended classic and contemporary visual elements from the house’s history. Inspired by “Toile de Jouy,” I used AI-generated illustrations
to craft a textured pattern that enhanced the brand’s story while reflecting its Arcadian roots.
Ashley Court – Rebranding and Packaging Design
During my internship with Peter Roden in London, I rebranded Ashley Court, an Arcadian regency house in the Exe Valley. The new identity captured the venue’s rustic charm and timeless elegance through a custom typeface blending classic and contemporary elements. To enhance the brand’s character, I used AI-generated illustrations inspired by “Toile de Jouy,” creating a textured pattern that beautifully complemented the venue’s ambiance.
&Lottie – Social Media Design
In collaboration with jewellery designer Lottie, Siyart created a visual identity for &Lottie — a boutique jewellery brand in the UK. For this branding project, I created a brand story inspired by her childhood in Cornwall, UK, making references to nostalgic themes and digital collages.
The art direction aimed to complement the design of her collection, which materialised into a catalogue comprised of seaside photographs that captured her intimate connection with the pieces.
&Lottie – Social Media Design
For Belvoir Farm’s collaboration with Woodland Trust, I designed a limited edition label and campaign celebrating tree conservation. Inspired by Belvoir’s ethos of being “crafted in nature,” the tagline “Embrace Your Wild” encouraged mindful consumption and connected with a younger audience. Vibrant tree motifs symbolised Woodland Trust’s mission, blending responsibility with creativity.
Layers Exhibition – Identity and Poster Design
For the Layers Exhibition at Townhouse Spitalfields in London, I designed posters inspired by the event’s theme of layering. Combining hand-torn textures and digital techniques, I created organic shapes that resonated with the featured artwork and their elements. This art exhibition branding balanced composition, type, and colour to ensure the exhibition’s authenticity shone through.
Layers Exhibition – Identity and Poster Design
I worked on posters for an art exhibition at Townhouse Spitalfields, London, drawing inspiration from the exhibition’s layered theme. Combining hand-torn paper textures with digital techniques, I crafted organic shapes that complemented the featured artwork. By carefully balancing composition, type hierarchy, and colour, the posters highlighted the authenticity of the exhibition while keeping the artwork as the central focus.
Belvoir Farm – Label Packaging and Campaign Design
In collaboration with Woodland Trust, the spirits company Belvoir Farm launched a campaign celebrating tree conservation. For this sustainable branding project, I designed a limited edition label and campaign with the tagline “Embrace Your Wild,” aimed towards a younger audience. Vibrant tree motifs reflected Belvoir’s ethos of being “crafted in nature,” blending responsibility with creativity.
Belvoir Farm – Label Packaging and Campaign Design
For Belvoir Farm’s collaboration with Woodland Trust, I designed a limited edition label and campaign celebrating tree conservation. Inspired by Belvoir’s ethos of being “crafted in nature,” the tagline “Embrace Your Wild” encouraged mindful consumption and connected with a younger audience. Vibrant tree motifs symbolised Woodland Trust’s mission, blending responsibility with creativity.
Nomi – Brand Identity and Packaging Design
Studio Nêna embodies the heart of Fatima Gutierrez and her mother’s passion for baking, rooted in their Mexican heritage and the bond of family. Inspired by their love for quality ingredients like Papantla vanilla and Oaxacan cacao, I designed a logo that evokes the beauty of vanilla buds. The intertwined letters symbolise their connection to nature and tradition. The packaging incorporates illustrations of flowers and Jacaranda trees and uses deep blues and earthy browns to reflect the brand’s rich cultural story and commitment to authenticity.